Dear Marcio,

I hope this email finds you in good spirits and ready for an exciting year ahead.

Below is an update on the past year and our plans for 2024.

Strategic Rebranding to Eagle Ventures:
We propose changing 'Sportopia' (Sportopia Group Pty Ltd) to 'Eagle Ventures' (Eagle Ventures Group Pty Ltd), aligning more closely with our mission to pioneer innovation in the golf sector. We've also launched a new landing page-style website for you to view here. A DocuSign email will soon follow for this name change, which requires approval from 95% of shareholders.

AGC's Remarkable Growth:
Since launching our native apps on 1st December 2022, we've experienced month-on-month growth, achieving the following in the first 12 months of our app-only relaunch:

  • 9,970 App Downloads
  • 8,670 Member Accounts
  • $682,000 in Revenue

This growth, achieved with minimal marketing expenditure, sets a solid foundation for scaling. Key metrics, including CPA, ARPU, Margin and LTV, indicate robust business health.

Introducing Luxe Golf Club:
To extend our reach beyond traditional golf club members, we launched Luxe Golf Club (LGC), a subscription model offering members exclusive benefits that offset the membership cost, plus the chance to win once-in-a-lifetime golfing experiences. Members enjoy exclusive discounts from partners like Drummond Golf, Woolworths, Ampol, BWS and JB Hi-Fi (to name a few), along with free balls from our major sponsor, Bridgestone Golf. With approval to distribute official golf handicaps from Golf Australia (Launching April), this membership will significantly disrupt the market.

Since our soft launch on 1st November, LuxeGolfClub.com.au has received an overwhelmingly positive reception, with metrics highlighting its potential for significant profitability at scale.

We have already crowned our first two winners, with the current month's prize valued at $20,000, named ‘LIV LIKE A CHAMPION’.

Capital Raise for Accelerated Growth and Increased Business Valuation:
To capitalise on our first-mover advantage in LGC and sound metrics in both businesses, we are initiating a $1 million capital raise to expedite both ventures to profitability within this calendar year. This aims to solidify our market position, set the stage for a value-enhancing Series A round in 2025 and potentially offer shareholders an exit opportunity.

In accordance with our constitution, existing shareholders have priority for this investment round. As a bonus, every two shares bought earn investors one Option. Should our traditional equity financing goals not be met, we're concurrently investigating Crowd Sourced Funding ('CSF'). Considering the demographics of our existing members, this could serve as both an effective capital-raise strategy and a fantastic means to expand our community of brand advocates. We aim to close this funding round by the end of March and intensify our marketing efforts in April to align with our exciting roadmap.

Enclosed is our pitch deck (including a print-friendly version), offering more details of progress, strategic direction, goals, and investment opportunity.

I appreciate your continued support and look forward to discussing this exciting opportunity with you in more detail. Please do not hesitate to reach out if you need further information.

Best regards,
Ryan Bowman
CEO - Eagle Ventures (aka Sportopia Group)